Question: How can I track brand mentions and user-generated content on social media to identify potential PR issues?

One of the best is Brand24. This AI-powered system monitors your presence on social media, news, blogs, videos, forums, podcasts and reviews. It can monitor mentions in real time from more than 25 million sources, with features like sentiment analysis, automated reporting and customizable alerts. It can monitor more than 108 languages and has a range of pricing options for different business needs.

Another powerful option is Brandwatch, which offers a broad suite of social media tools. That includes brand monitoring to assess consumer opinion, deep research to analyze consumer voices, and real-time alerts for emerging problems. By using AI-powered insights, Brandwatch can help you make decisions and respond to trends.

If you want something more integrated, check out Meltwater. This AI-powered suite of tools offers media intelligence monitoring, social listening and social media management, making it a good option for businesses with a PR, marketing or communications role. It offers significant improvements in editorial mentions, market research productivity and engagement.

Last, YouScan is worth a look. The company uses AI to analyze text, images and audience data from social media to give you customers' opinions and other insights. With features like Visual Insights for analyzing user-generated images and Insights Copilot for faster insights discovery, YouScan can be used for a variety of use cases including brand health tracking and crisis management.