Question: How can I track and analyze influencer performance on TikTok to optimize my marketing strategy?

InsightIQ is an influencer marketing campaign management platform that automates and optimizes influencer collaborations. It offers access to a large pool of 450 million creators, search tools, audience insights, AI-based analytics and integration with multiple platforms. That makes it a good option for companies of all sizes, with the ability to provide actionable insights to improve ROI and campaign performance.

Another option is Shoplus, which offers a range of analytics tools geared specifically for TikTok. With tools to track products, influencers, viral videos and hashtags, Shoplus can help you grow your following and business by optimizing your TikTok presence. The company's platform is for brands, sellers, creators and agencies, and you can sign up for a free account to try it before committing.

For an e-commerce focus, EchoTik is an all-in-one data analytics tool to help sellers and creators optimize sales performance and content strategy. It includes tools for influencer analysis, TikTok shop analytics, live streaming and more, with different pricing tiers for basic, pro, business and enterprise. It's good for finding top-selling products and keeping an eye on your competitors' stores.

Last, Favikon is an AI-based influencer marketing platform with a database of more than 10 million creators. It offers AI-based influencer discovery, detailed influencer profiles and influencer rankings, and can provide insights to optimize campaign performance. It's good for businesses, agencies and content creators looking to increase brand awareness through influencer partnerships.