Foreplay

Foreplay lets you store and organize ads from multiple sources like TikTok Creative Center and Facebook Ad Library, giving you a single place to manage your creative strategy. You can also use it to brainstorm ad ideas with your team and clients, and to share creative assets.

Foreplay lets you create a "Smart Swipe File" that stores ads forever, so you don't have to worry about broken links. It also has other features:

• AI Search and Filter: Search for ads with natural language text search.
• Landing Page Screenshot: Automatically capture landing page screenshots on desktop and mobile.
• Team Commenting: Brainstorm ad ideas with your team.
• Embed in Notion: Embed ads directly into your Notion pages.
• Chrome Extension: Save ads with a single click.

For creative briefs, Foreplay also has an AI brief generator that turns ad inspiration into actionable asset requests. Features include:

• AI Script Writing: Write scripts for your ad creatives.
• Performance Storyboards: Create detailed storyboards for your video ads.
• Brand Profiles: Store reusable brand information.
• Modular Brief Builder: Build comprehensive briefs with custom templates.

Foreplay pricing tiers are designed to fit teams of different sizes, with the Inspiration tier costing $49 per month, the Discovery tier costing $99 per month, and the Most Popular tier costing $44 per month (annually billed). All tiers come with unlimited ads stored, boards and folders, public share links and team commenting. You can also add users to your plan for $20 per month.

Foreplay has a 7-day free trial, so you can try it out before committing to a paid plan. Foreplay supports a variety of ad formats, including image, video, carousel and DCO ads, so you can work with whatever ads you need.

Foreplay is geared for performance marketers, creatives and media buyers who want to streamline the ad creation process, finding inspiration, collaborating on briefs and producing high-converting ads.

Published on June 14, 2024