Question: How can I stop bad actors and recognize loyal customers across digital channels?

To thwart attackers and identify legitimate customers across digital touchpoints, IBM Security Trusteer provides a cloud-based information security platform that uses AI and machine learning to authenticate customers, prevent fraud and protect against malicious users across all digital touchpoints. The platform includes features such as real-time fraud detection, identity risk assessment and malware protection to ensure a seamless customer experience while preventing unauthorized access.

Another powerful option is Incognia, which offers persistent device fingerprinting and indoor location intelligence to prevent fraud. It identifies users across multiple devices and detects anomalies such as location spoofing and app tampering. Incognia is used by companies in food delivery, ride sharing and financial services, and reduces false positives to deliver a seamless experience for legitimate users.

Forter offers an Identity Intelligence platform that makes real-time decisions for every customer interaction, balancing risk with great experiences. Its Identity Protection, Fraud Management and Abuse Prevention features block fake accounts, payment fraud and policy abuse. Forter's platform has been shown to reduce chargeback rates by 72% and false declines by 46%, and is used by companies for digital commerce.

For a more detailed customer profile and fraud prevention, Kount offers a digital trust and safety solution. It uses real-time AI and machine learning for fraud prevention, identity verification and compliance. Kount customizes its technology to meet specific business needs, including real-time authentication and streamlined compliance with industry regulations. The company's platform is used by thousands of brands across many industries.