Deduce

Deduce is designed to help companies avoid AI-generated synthetic identity fraud. The technology is geared for the increasingly common problem of deepfake identities created with GenAI tools that are becoming increasingly realistic and hard to spot. These "SuperSynthetic" identities can include fake documents, biometrics, activity history and other attributes that can fool traditional fraud prevention and identity verification systems.

Deduce uses a multicontextual approach, combining patented technology with the largest activity-backed U.S. fraud and risk identity graph to perform real-time data forensics at scale. This approach enables real-time detection of SuperSynthetic identities at the point of account creation and for existing customers already in a company's database. By doing so, Deduce can help companies reduce their exposure to financial fraud and maintain trust in the authenticity of their verified customers.

Deduce's key benefits include:

• Prevention of SuperSynthetic ID creation: Prevent AI-generated identities from becoming new customers.
• Flagging existing SuperSynthetic IDs: Identify and flag synthetic identities already in the customer database.
• Reduced exposure to financial fraud: Reduce losses from loans, credit cards, and other financial products.
• Improved user experience: Faster time to approval for trusted users, reducing account creation churn.

Deduce can be integrated quickly through an API, allowing it to fit into existing fraud prevention stacks. The user interface includes a real-time dashboard with traffic segmentation, anomaly detection, fraud detection and forensic analysis. Role-based access controls ensure internal access is secure.

Deduce says it can have a significant impact on reducing the costs of account creation churn and user session extension. The company offers a calculator to estimate the potential savings, accounting for factors like customer lifetime value, churn rates and authentication friction.

The technology is geared for companies that open a lot of new accounts, like banks, fintech companies and e-commerce sites. By using Deduce's technology and identity graph, those companies can better defend themselves against the increasingly sophisticated AI-generated identity fraud.

Deduce has won awards for its technology, including being named the #1 Security company in Fast Company's 2022 list of the World's 50 Most Innovative Companies. The company says it's committed to making identity intelligence accessible, designing privacy into its products and having a positive impact on the world as part of its mission to democratize fraud prevention and build more secure user experiences.

Published on June 25, 2024