Question: Is there a tool that provides social media insights and intelligence to help inform investment decisions and strategies?

For companies that want to get more out of their social media and make better strategic decisions, Meltwater has a suite of AI-infused tools for media intelligence, social listening, analytics and influencer marketing. It indexes 270,000 sources around the world and comes in a variety of pricing levels, so it's good for PR, marketing and communications teams.

Another option is Digimind, a social listening and market intelligence tool that scrapes content from more than 25 social media sites and 800 million other online sources. AI-powered automated curation, sentiment analysis and visual listening abilities let people quickly identify opportunities and threats, and Digimind is geared for marketers, researchers and analysts.

Talkwalker offers consumer intelligence through social listening, media monitoring and social benchmarking. It indexes 30 social networks and 150 million websites, with features like AI assistants, customizable dashboards and sentiment analysis. The company says its tools help companies "listen to their customers, engage with them, and drive business growth through data-driven insights."

For those more interested in the immediate customer conversation, Brandwatch has a suite of social media management tools for consumer intelligence, social media management and influencer marketing. With tools like Deep Research, Brand Monitoring and Content Creation, Brandwatch helps companies understand their customers and respond to them, defend their brand from threats and make data-driven decisions.