Question: I need a platform that provides analytics and insights on my social media performance across different channels.

If you want a platform that offers analytics and insights into your social media activity across many channels, Sprout Social is a good option. This all-in-one social media management tool uses AI and machine learning technology to offer insights that can be acted on quickly and in line with your business goals. It supports a range of social media services, and offers customizable reporting, so it's good for larger-scale social media management. The tool is used by more than 30,000 brands and organizations, so you can be sure it's got the chops to help you make good business decisions.

Another option is Meltwater, which offers a broad range of tools for media, social and consumer intelligence. AI-powered tools for media intelligence monitoring, social listening and analytics help businesses make data-driven decisions. The company's suite of tools also includes influencer marketing and sales intelligence, so it's good for a variety of teams, including PR, marketing and communications. Pricing is tiered, so businesses can pay for the level of service they need.

YouScan is another powerful tool for AI-powered social listening and analytics. It can analyze text, images and audience data to give you insights into customer opinions and brand reputation. Features include Visual Insights for analyzing user-generated content and Audience Insights for understanding the demographics of your target audience. The tool can be used for a variety of use cases, including brand health monitoring, crisis management and market research, so it's good for businesses looking to get a better handle on their social media.

If you're looking for a more specialized tool, check out Keyhole. The tool is geared for refining your social media presence with tools like social listening, publishing and historical analysis. It tracks a range of social media services, including TikTok, Twitter, Instagram, Facebook, YouTube and LinkedIn. With engagement rate calculators, influencer tracking and hashtag analysis tools, Keyhole is a good choice for agencies, businesses, nonprofits and B2C brands trying to get a better handle on their online presence.