Question: I'm looking for a website analytics tool that provides real-time insights and is easy to use, can you suggest one?

If you're looking for a website analytics tool that offers real-time insights and is relatively easy to use, Usermaven is a strong contender. The company offers detailed website and product analytics with features like funnel analysis, user journeys and attribution. It's got a privacy-first stance, with GDPR and CCPA compliance, and stores all data in the EU. Usermaven also uses Maven AI for natural language queries, so you can ask questions to get insights. Pricing ranges from $14 to custom enterprise deals.

Another powerful option is Flowpoint, an AI-powered website intelligence and optimization tool. Flowpoint offers funnel analytics, AI-driven recommendations and conversion rate optimization to help you optimize your website. It also comes with Ava, an AI assistant based on ChatGPT, to help you understand insights and optimize conversions. Flowpoint is GDPR and CCPA compliant, and offers resources like installation support and data analysis to help you get the most out of the tool.

Baresquare is another AI-powered analytics tool that automatically analyzes existing dashboards to spot trends and anomalies in real-time. It offers 24/7 anomaly detection, smart alerts and customizable notifications. Baresquare integrates with popular tools like Slack and Jira and can connect to data sources like Google Analytics and Facebook Ads. It also offers a free plan and 30-day trial so you can try it out.

Last, you could try Simple Analytics, a lightweight, cookie-free website analytics service that's designed to protect visitor privacy. It's got a clean interface for tracking goals, drilling into events and exporting data. Pricing ranges from free to $39 per month, so Simple Analytics could be a good alternative to Google Analytics if you're looking for a tool that's easy to use and that doesn't put your business at odds with privacy advocates.