If you want to maximize your website's conversion rates and user experience, VWO is a powerful option. The company's suite of tools for experimentation, qualitative analytics and personalization is backed by an event-driven architecture and integration with Google Cloud Platform for a 360-degree view of customer behavior. It can handle low-friction scroll experiences, server-side optimization of functionality, and AI-powered insights, which is why it's a good fit for UX and analytics teams, product managers and growth marketers.
Another option is Unbounce, a landing page builder and Conversion Rate Optimization (CRO) platform. It's got a drag-and-drop builder that lets you customize without writing code, A/B testing and AI optimization that can send visitors to the best landing page automatically. Unbounce also offers AI copywriting and integration with common marketing tools like Google Analytics and Salesforce. That means marketers in many industries can boost conversions without having to know much about programming.
AB Tasty offers a digital experience optimization platform that includes advanced A/B and multivariate testing, AI-powered search and feature experimentation. It also offers personalization and recommendation tools, plus advanced segmentation and statistical analysis. It can be integrated with existing technology stacks and works with companies of all sizes, so it's a good option for those who want to improve user experiences and conversion rates.
If you want something simpler, Plerdy offers a range of tools, including website heatmaps, session replays and A/B testing tools. It's designed to be easy to use and fast, with a 30-second installation process and SSL technology to keep data private. Plerdy offers instant reports for conversion rate optimization, making it a good option for those on a budget or who are new to marketing -- or who are a global company with a lot of resources.