Question: Can you recommend a tool that helps businesses understand online communities and track influence on social media?

If you're looking for a tool to help businesses understand online communities and track influence on social media, Meltwater is a comprehensive solution. This AI-powered suite offers media intelligence monitoring, social listening, analytics, social media management, consumer intelligence, and influencer marketing tools. It can help improve editorial mentions, market research productivity, engagement, and ROI, making it ideal for businesses in PR, marketing, and communications.

Another robust option is Brandwatch. It provides a full suite for social media management, including consumer insights, social media management, and influencer marketing. Features like Deep Research, Brand Monitoring, Content Creation, and Consumer Engagement help businesses understand and interact with their customers in real time. This can aid in making better decisions, responding to trends, and protecting your brand from threats.

Brand24 is another excellent tool for tracking your online presence across social media, news, blogs, videos, forums, podcasts, and reviews. It offers real-time mention tracking from over 25 million sources, sentiment analysis, report generation, and customer insights. This platform supports more than 108 languages and provides customizable alerts, making it suitable for businesses of all sizes looking to monitor their online reputation.

Lastly, YouScan offers an AI-powered social listening platform that analyzes texts, images, and audience data. It provides insights on customer opinions, brand reputation management, and influencer discovery. With features like Visual Insights, Audience Insights, and Insights Copilot, it supports various use cases, including brand health tracking and competitor analysis, making it a valuable tool for businesses looking to gain actionable insights from social media.