Question: How can I monitor and analyze social media conversations about my brand and industry?

If you want to keep an eye on social media chatter about your brand and competitors, YouScan is a good choice. The AI-powered service analyzes text, photos and audience data on social networks to offer insights into customer sentiment, brand reputation and ideas for action. It offers Visual Insights for photo analysis, Audience Insights for demographic analysis, and Insights Copilot, a conversational AI assistant for quicker insights. YouScan can be used for brand health monitoring, crisis management and market research.

Another option is Meltwater, which has a broad suite of AI-powered tools for media, social and consumer intelligence. The suite includes media intelligence monitoring, social listening and analysis, social media management and consumer intelligence. Meltwater's suite is geared for companies that want to make more strategic decisions across their business, including PR, marketing and communications. It can lead to significant improvements in editorial mentions, market research and engagement.

If you want a more consumer-focused service, check out Talkwalker. The company offers a range of social listening, media monitoring and social benchmarking tools. It offers insights for marketing, product development and influencer partnerships. With coverage of 30 social networks and 150 million websites, Talkwalker's AI-powered tools for sentiment analysis and customizable dashboards let you make data-driven decisions.

Brand24 is another powerful tool for real-time social media monitoring. It tracks mentions on social media, news, blogs, videos, forums and reviews, and offers sentiment analysis and customizable alerts. It supports more than 108 languages and has several pricing levels, so it's good for companies large and small that want to improve their online presence and engagement.