Question: How can I make my online content more interactive and personalized to individual users' interests?

To spice up your online content and make it more personalized to individual users' interests, Personyze has a broad suite of options. This all-in-one personalization platform combines machine learning and behavioral targeting to create dynamic experiences across landing pages, email and apps. It includes options like product recommendations, email personalization, push notifications based on user lifecycle events and A/B testing that can increase user engagement and conversion rates. Personyze can integrate with tools like Segment, WordPress, Shopify and Magento, and offers a free trial to try it out.

Another good option is Dynamic Yield, an AI-powered personalization platform. It creates unique content, products and offers for each customer at multiple touchpoints, including the web, email, apps and ads. Options include audience discovery, content and offer personalization, predictive targeting and A/B testing. The company positions the tool for industries like eCommerce, Financial Services and Travel, where it can offer personalized experiences, data-driven decision-making, scalability and compliance.

For interactive content creation, Outgrow is a good option. It lets marketers generate leads and traffic with quizzes, assessments, surveys, polls, contests and chatbots. With preoptimized templates, native integrations and smart analytics, Outgrow can create personalized quizzes and calculators to convert leads. It's good for engaging audiences and generating qualified leads.

If you want a generative AI-powered content creation tool, Contents is a good option. It combines large language models and knowledge graphs to create content that's deeply personalized and contextually relevant. It can integrate with CMS and CRM systems, and is geared for e-commerce sites, publishers and digital marketing agencies that want to create unique product descriptions and a unified content strategy.