Question: How can I improve driver safety and situational awareness using augmented reality in vehicles?

For augmented reality technology that can help drivers stay safe and aware of their surroundings, Basemark is a top contender. The company creates AR and Advanced Driver-Assistance Systems (ADAS) visualizations to help drivers better understand their surroundings and receive real-time contextual guidance. Its Rocksolid AR toolchain spans multiple in-vehicle displays, including heads-up displays and AR glasses, and is designed to precisely place and anchor AR content. That can help drivers stay safer and more comfortable.

Another good option is Sygic GPS Navigation, which offers a variety of features including AR navigation, Head-up Display and Sign Recognition. It offers practical features like fuel price updates and dynamic lane assistance to help you navigate more safely and easily. Offline navigation and a range of fleet management options make Sygic a flexible option for improving driver safety and awareness.

For a behavior-focused approach, Sentiance uses motion insights to fight human error, the top cause of most accidents. The mobile-first platform offers driving insights, crash detection and mobility insights, all powered by sophisticated AI. The technology can help reduce incidents and improve loss ratios, making it a good option for carmakers.

Another option is Driver•i, a fleet safety and management system with real-time insights and proactive measures to prevent accidents. The system includes features like reducing distracted driving, GPS tracking and automated driver coaching. It's designed for commercial fleets, but it can help improve safety and operations, which can be particularly useful for reducing accidents and optimizing fleet operations.