Basemark

Enables immersive AR experiences in vehicles, anchoring overlays to real-world objects, avoiding motion sickness and occlusion of safety information.
Augmented Reality Automotive Solutions Autonomous Vehicle Technology
Basemark screenshot thumbnail

Basemark is an automotive software and service company focused on Augmented Reality (AR) and ADAS visualizations for next-generation vehicles. It offers software solutions and toolchains to accelerate the development of automotive AR applications. Basemark's mission is to make driving safer and more enjoyable by using AR to improve the driver's situational awareness and provide real-time contextual guidance and alerts.

Basemark solves the unique challenges of automotive AR, which conventional AR tools were not designed to address. Its Rocksolid AR toolchain is designed specifically for automotive AR development, ensuring that AR content is correctly placed and anchored to real-world objects and infrastructure even in moving vehicles. This enables immersive AR experiences without motion sickness and without occluding important safety information.

Some of the key features of Basemark include:

  • Immersive AR Experiences: Overlays that are anchored to real-world objects, avoiding occlusion and motion sickness.
  • AR Development Tools: Rocksolid AR includes a design studio, SDK, and runtimes to accelerate the development of automotive AR applications.
  • Professional Services: Support for series production projects from start to finish, including turn-key projects and team integration.

Basemark's solutions work across a variety of in-vehicle displays, including heads-up displays (HUDs), instrument clusters, infotainment screens and even AR glasses. Basemark has worked with several major automotive companies, including BMW and Lamborghini, to bring innovative AR features to their vehicles.

Basemark also provides professional services to support automotive OEMs and Tier 1 suppliers in AR, ADAS, and HMI development. In addition, Basemark offers GPU benchmarks to measure graphics performance in consumer devices.

For those interested in trying out the Rocksolid AR Studio, a 30-day free evaluation is available. Through its various offerings, Basemark hopes to improve trust, safety, and comfort for drivers while improving the overall driving experience.

Published on August 3, 2024

Related Questions

I'm looking for a solution that can create immersive AR experiences for in-vehicle displays without causing motion sickness. I'm looking for a toolchain to develop and deploy AR applications in automotive industry, do you know of any? How can I improve driver safety and situational awareness using augmented reality in vehicles? Are there any professional services that can support the development of AR features for automotive OEMs and Tier 1 suppliers?

Tool Suggestions

Analyzing Basemark...

Top Alternatives

Wikitude Augmented Reality screenshot thumbnail

Wikitude Augmented Reality

Build immersive AR experiences with image and object tracking, instant tracking, and geo AR, enabling interactive digital content in real-world environments.

EasyAR screenshot thumbnail

EasyAR

Enables developers to build augmented reality experiences with features like spatial mapping, motion tracking, and image recognition, with flexible toolchains for rapid development.

Blippar screenshot thumbnail

Blippar

Create custom AR experiences without coding, using intuitive tools, 3D models, and tracking technology, with real-time feedback and iteration capabilities.