Magic Leap

Magic Leap is an early example of augmented reality (AR) technology that marries cutting-edge optics with manufacturing that can be scaled up for immersive AR experiences. By using AI to process the data it gathers, Magic Leap can make our daily lives easier with crisp digital imagery, a broad range of field of view (FOV) options and a reduced visual burden.

Magic Leap's technology is designed to show digital imagery with the least amount of rainbow artifacts and no lag or distortion, and to show it in a way that's not distracting. The company's super-thin, super-lightweight eyepiece designs span FOVs from 20° to 75° so people can see virtual elements in their real-world surroundings without obstruction. That means good mobility and awareness of the environment, a key part of Magic Leap's utility for professionals and for everyday living.

Magic Leap's emphasis on comfort and practicality is also reflected in its relatively light weight of 260g and in the inclusion of eye-tracking cameras that let the device precisely calibrate itself for the least visual discomfort. People can wear the headset all day without getting fatigued, a key part of Magic Leap's utility for medical professionals, construction workers and factory operators.

Magic Leap's technology includes an array of cameras and sensors that generate rich data streams that can be interpreted by AI software that can infer what people want to do and offer them contextually relevant experiences. That can improve workflows and boost productivity in many situations. The platform is designed to be easy for developers to use, with a wealth of tools and a community to help them build and deploy AR apps.

Magic Leap sells a variety of products, including the Magic Leap 2, which has a 70° diagonal field of view and patented optics technology for the best possible performance. Also available are the Developer Pro Edition and Enterprise Edition, which can be customized for business needs. All the devices are designed to be worn for long periods and have a simple, intuitive interface.

Magic Leap doesn't reveal pricing for its products and services, but customers can check the company's website for details on commercial deployment rights, warranty and OS updates.

Magic Leap has filed thousands of patents around the world, a sign of its leadership in the AR field. By marrying new optics with manufacturing that can be scaled up, Magic Leap is helping to bring digital content into our lives.

Published on July 11, 2024