Snap AR

Snap AR is a platform that lets creators build augmented reality experiences for utility, entertainment, shopping, self-expression, games and education. It includes tools for building Lenses, the augmented reality effects that can be published to Snapchat, Snap Camera and Spectacles or embedded into other apps with Camera Kit.

Some statistics illustrate the scale of Snap AR:

• 330,000 Lens Creators: More than 330,000 Lens Creators and Developers have built millions of AR Lenses.
• 3.5 Million Lenses: More than 3.5 million Lenses have been built with Lens Studio.
• 9 Trillion Lens Views: Lenses built with Lens Studio have been viewed more than 9 trillion times.

Snap AR includes several tools to help with designing and building Lenses:

• Lens Studio: A desktop tool for artists and developers to build AR experiences.
• Lens Web Builder: A tool that lets non-programmers build branded AR experiences with templates.
• My Lenses: A web-based tool to organize, search and analyze published Lenses.
• Lens Analytics: A tool to understand Lens engagement through anonymous and aggregated data.

To help creators, Snap has a number of programs:

• Snap Lens Network: Paid opportunities to work with brands and get funding for experimental projects.
• Creator Marketplace: A way for brands and agencies to find top AR talent.
• Ghost: Grants for AR exploration and product development in various industries.

Snap AR also includes support for Spectacles, wearable AR glasses that let people see AR in a new dimension. The tools let creators build a broad range of AR experiences, from useful to entertaining to shopping and self-expression, on multiple platforms.

Published on June 25, 2024