If you want to create and publish AR effects for Snapchat and other apps, Snap AR is the most developed foundation for AR creators. It includes tools like Lens Studio for building AR experiences, Lens Web Builder for non-coders, and My Lenses for managing and analyzing published Lenses. It also supports Spectacles, AR glasses you wear, and has a wealth of creator resources, including the Snap Lens Network and Creator Marketplace.
Another top choice is Snap for Developers, a collection of tools for building experiences that span multiple platforms. Highlights include Lens Studio for AR lens creation, Creative Kit for bringing AR content from other platforms to Snapchat and Bitmoji for Developers for adding personalized avatars. It's geared for developers in many fields who want to build AR experiences.
If you don't want to write code, try Shader, an AI-powered tool that lets you create custom AR filters and effects in real time. It's got text-to-AR filters, image remixing and custom avatar creation. There's a free version and a PRO version, so Shader is good for personal and professional use, and lets you express yourself with virtual masks and effects.