If you're looking for a broad cybersecurity platform that analyzes traffic patterns and behavior to thwart ad fraud, HUMAN Security is worth a look. Among its modules is an Advertising Protection module for blocking ad fraud and malvertising. The system uses advanced analytics and adaptive machine learning models to spot new threats, and it monitors more than 20 trillion digital interactions per week.
Another contender is Anura, which is designed to ensure that content is delivered to humans, not bots. It offers fraud detection with a 0% false positive rate and detailed analytics to help you optimize your campaign performance. Anura is geared for affiliate marketing, e-commerce and lead generation, where it can help you cut down on fraudulent activity and improve your return on ad spend.
Fraud0 detects bot traffic and blocks it with an AI-powered analytics dashboard. It offers features like audience and placement protection, real-time bot detection and custom viewability standards. It's good for businesses that need a system to spot and block bot traffic, so they can make data-driven decisions and run ad campaigns that work.
Last is DataDome, a bot management and fraud protection system that blocks online fraud attacks with high accuracy. It evaluates every request in real time and offers detailed information about blocked threats. DataDome works on websites, mobile apps and APIs, and it's designed to offer a good user experience and to comply with data privacy regulations around the world.