Question: Can you suggest a tool that provides centralized media buying across traditional, niche, and social media channels?

If you're looking for a tool that offers centralized media buying across traditional, niche and social media, ADXL is a good choice. It automates and streamlines ad buying across Google, Facebook, LinkedIn, TikTok, Instagram and Twitter, using AI to optimize campaigns and to create ad copy. With centralized ad management, instant lead forms, retargeting and a single budget for all channels, ADXL can cut down on manual labor and improve ROI.

Another good choice is Smartly, which offers an end-to-end advertising platform that automates and optimizes campaigns across several digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Smartly features include predictive budget allocation, dynamic creative optimization and insights through its Intelligence Suite. The platform is designed to help agencies and marketing teams streamline work and improve efficiency.

For those who want AI-generated creative and cross-channel orchestration, Omneky is a good option. It lets brands generate personalized ad creative at scale across many channels, using performance data to optimize design elements and messaging. Omneky offers real-time insights and ensures brand consistency through large language models, making it a good option for businesses that want to scale their marketing efforts efficiently.

Communion is another good option as an all-purpose command center that combines several tools for digital marketing, including paid and organic social media campaigns, audience testing and dynamic reporting. With features like hyper-personalized retargeting and automated spend management, Communion is well suited for agencies, growth teams and enterprises that want to centralize and optimize their marketing operations.