If you're looking for a full-fledged brand search intelligence platform, Visably is a powerful contender. It monitors all brand positions on the entire Search Engine Results Page (SERP), giving you a comprehensive view of your brand. With tools like share of click measurement, full funnel search marketing, advanced AI-driven filtering and competitor monitoring, Visably offers the data you need to make informed decisions about your brand search marketing. Pricing starts at $249 per month for 500 tracked SERPs, so it should be within reach for many professionals.
Another good option is Otterly, which focuses on monitoring content and brand presence in AI-powered search interfaces like ChatGPT and Microsoft Bing Copilot. Otterly offers brand ranking, timeline and historical tracking and automated monitoring to help you understand how your brand has changed over time. You can also get weekly updates on brand presence and content performance. It's good for tracking your Share of Voice and adjusting your marketing accordingly, with a pricing model of $19 per month per monitored prompt.
If you're more focused on content planning and optimization, MarketMuse is worth a look. This AI-powered tool analyzes entire websites to give you personalized data for your content strategy, including keyword research, content planning and competitive content analysis. MarketMuse helps you avoid common content strategy pitfalls and is good for content marketers, SEO professionals and agencies looking to improve their content strategy and drive organic traffic. The tool is available in both Standard and Premium plans.