Question: How can I balance security with user experience for my online platform, is there a solution that can help minimize friction for legitimate users?

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nudata Security

If you're trying to find a balance between security and user experience, nudata Security is worth a look. The company's patented technology uses behavioral biometrics, device profiling and a proprietary trust network to identify legitimate users and block threats in real-time. It's designed to provide a frictionless user experience while keeping security strong, and nudata Security says it's helped with everything from account creation to checkout. It's been used with success, nudata Security says, including 99% accuracy in identifying high-risk new accounts and a 0.01% false positive rate. It's geared for financial services companies, fintechs and e-commerce sites.

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Incognia

Another strong contender is Incognia. The identity service offers persistent device fingerprinting and indoor location intelligence to thwart fraud and keep people on a safe digital journey. It can identify people across multiple devices even after they perform a factory reset, and it can spot things like location spoofing and app tampering. Incognia's frictionless risk solutions and user verification features make it a good fit for companies like food delivery, ride sharing and financial services.

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IBM Security Trusteer

For a cloud-based service, IBM Security Trusteer uses AI and machine learning to authenticate customers and thwart fraud across all customer interaction channels. With real-time fraud detection and continuous digital identity assurance, it's designed to help businesses reduce risk and minimize user frustration. Trusteer's suite of products includes Trusteer Pinpoint Detect and Trusteer Mobile, designed to offer end-to-end fraud prevention and digital identity assessment.

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Veriff

Last, Veriff offers an identity verification service that combines AI with human verification teams. It can handle more than 11,500 government-issued IDs from 230+ countries and offers features like identity and document verification, proof of address and biometric verification. Veriff is designed to offer a frictionless user experience while ensuring compliance and fraud prevention, and it's used by financial services, iGaming and other companies.

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