If you want a foundation for building AR apps with a lot of developer resources and a community, Magic Leap is a good option. Magic Leap has an extensive AR ecosystem for developers, with tools and a community-based approach to building and publishing AR apps. It offers a range of products, including the Magic Leap 2, Developer Pro Edition and Enterprise Edition, each suited for different needs and usage scenarios.
Another contender is Blippar, which offers a range of tools and services for creating AR experiences without programming. Its web-based AR development tool, Blippbuilder Studio, comes with a library of 3D models and surface, marker and face tracking abilities. It also offers a WebAR SDK that works with common frameworks so developers can build more advanced AR content.
If you want to incorporate AR into social media, Snap AR is worth a look. Snap AR lets creators build AR experiences for different use cases like entertainment, shopping and self-expression. It includes tools like Lens Studio for building AR experiences and Lens Web Builder for nonprogrammers, along with a variety of analytics and management tools to monitor and optimize AR content.
Last is 8th Wall, a collaborative environment for building and publishing web-based AR and 3D experiences. It can handle immersive gaming, e-commerce and other interactive experiences that can be reached through ordinary web browsers. It's a good option for developers who want to bring AR to web-based projects without having to become an AR expert.