Question: I'm looking for a tool that can help me make sense of my eCommerce analytics data and provide actionable insights.

If you're looking for a tool to help you make sense of your eCommerce analytics data and get insights you can act on, Avian is a good candidate. This generative Business Intelligence platform uses natural language processing to make data analysis and extraction of key metrics easy. It can connect to a variety of data sources, including Google Analytics, Shopify and LinkedIn Ads, and offers real-time insights without storing any user data, so it's GDPR, CCPA and SOC/2 compliant. With a 5-minute setup and 7-day free trial, Avian could help you get insights from your data much faster than you're used to, as companies like Google and Salesforce have found.

Another good option is Airbook, a collaborative data workspace that can connect to more than 150 data sources, including Google Analytics and Facebook Ads. It offers live querying with SQL, Python or no-code interfaces, collaborative workspaces and AI-generated SQL code (soon). It's geared for teams working on marketing, sales, product and financial analytics, so it's a good option if you want to get your team to make data-informed decisions. Airbook's feature set and data source connections are broad enough that it's a good option for eCommerce analytics.

If you prefer a self-service analytics tool with natural language querying, check out ThoughtSpot. The AI-powered tool lets people ask complex questions in natural language and get an answer. It's got features like embedded analytics, flexible data modeling and visualization. ThoughtSpot is designed to handle businesses of all sizes and is used in a variety of industries, including retail, so it's a good option for eCommerce companies looking to simplify their analytics.