Orlo

Streamline social media management, boost engagement, and build trust with a unified platform for scheduling, analytics, and AI-powered customer service.
Social Media Management Customer Service Automation Public Sector Solutions

Orlo is a UK-focused social media management tool for the public sector. It's designed to let you schedule posts, create content, track analytics and monitor social media conversations in one place. Orlo is designed to increase engagement and improve the citizen experience by providing features for marketing, customer service and social listening.

Orlo helps address the low trust in public institutions that PWC has found, letting organizations create, schedule and publish social posts. It also lets teams help their community by monitoring and responding to digital conversations from a single interface. The tool also includes social listening tools to cut through the noise and insights to spot trends, sentiment and other useful information.

Among Orlo's features are:

  • Content Calendar: Schedule multiple-channel, multiple-platform campaigns in one place.
  • Live Chat: Offer customers immediate support without breaking their digital journey.
  • AI-powered Chatbot: Automate inbound interactions and resolve customer queries faster.
  • Performance Analytics: Measure the effect of comms and service activity with detailed reporting.
  • Insights: Use AI to spot trends, sentiment and useful data.
  • Unified Inbox: See all digital conversations in one inbox.

Orlo integrates with Facebook, Instagram, LinkedIn, Nextdoor, YouTube, TikTok, WhatsApp & SMS, and X (Twitter), and with CRM systems like Dynamics 365, Salesforce and Power BI.

Pricing isn't disclosed, but interested parties can visit the Orlo website to learn more about the product and pricing. Orlo is used by more than 400 organizations and is geared for use by Local Government, Central Government, Housing Associations, Higher Education, Healthcare, Policing, Fire & Rescue and Travel & Transport.

Orlo is for organizations looking to improve social media management, citizen engagement and customer service. By using Orlo's features, customers can streamline their social media management, boost engagement and build trust with their community.

Published on August 5, 2024

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