Cavai

Cavai works with advertisers to create interactive paths for people who are interacting with ads. With conversational ads, Cavai combines personalization and creativity with privacy. That means no cookies and no third-party data, but still conversational insights.

Some of Cavai's features include:

• Personalized: Conversational ads let people steer the conversation and its outcome.
• Insightful: Cavai Cloud collects data that can be used to optimize marketing and get new brand insights.
• Privacy-first: Solutions don't use targeting or cookies, so data is collected anonymously.

Cavai's products let brands reach people in different ways:

• Conversations in display: Turn passive viewing into active interaction.
• Conversations on mobile: Reach people in their favorite messaging channels.
• Native conversational solutions: Reach people with targeted ads on specific publisher sites.
• Conversational Bubble: Build viewable, interactive ads that follow people as they scroll.
• Conversational Video: Increase engagement with video that incorporates conversational elements.
• Conversational Commerce: Let people buy products directly in ads.

Cavai Cloud is used to create and deliver conversational ad experiences on display, mobile and social media. Its component-based design system lets people edit and report on ads in real time, without needing third-party data. That means advertisers can create interactive ads without relying on audience information.

Examples of industries that can use Cavai include e-commerce, household, banking, finance, telecommunications and automotive. People can interact with ads that present a value proposition that's more likely to appeal to them, and the ads are less intrusive. Some examples of Cavai customers include Adidas x Zalando, OMO, S-Pankki, VodafoneZiggo and BMW, and the company has case studies showing how conversational ads can work in different situations.

The company doesn't share pricing information, but says its solutions can improve engagement, sales and customer experience. With conversational ads, brands can create a more personal connection with their audience, which can improve their overall marketing efforts.

Published on July 6, 2024