Question: Is there a Shopify app that offers heatmaps and click-tracking to identify areas of improvement on my website?

One of the most popular options is Hotjar, which includes a range of tools like heatmaps, recordings, feedback, surveys and interviews. Heatmaps let you spot trends and optimize your website's layout, and recordings let you find friction points and conversion barriers. Hotjar can be integrated with tools like Google Analytics and Zapier, and offers a free Basic plan, with tiered pricing plans up to $213/month.

Another good option is RealtimeStack, a live analytics tool for Shopify stores. It gives you real-time views of customer behavior through interactive visualization, including world heat maps, ad tracking and custom dashboards. RealtimeStack offers a free plan, a basic plan for $9/month and a pro plan for $39/month, so it's an option for a variety of budgets.

If you want to dig deeper into user behavior, you might like Browsee. The tool offers session recordings, heatmaps, conversion funnels and feedback forms to help you increase conversions. Browsee can be integrated with Shopify, Google Tag Manager and Google Analytics, and offers a free plan with 1,500 recordings per month and unlimited heatmaps, with paid plans starting at $24 per month.

Last, UXsniff is another powerful AI-powered tool that automatically analyzes session recordings to help you improve UX and SEO. It offers interactive heatmaps, AI-generated summaries and automated SEO and UX audits, and can be integrated with Zapier. With plans ranging from $19 to $120 per month, UXsniff can help you improve your website's performance and conversion rates by fixing user experience and SEO problems.