Question: I need a search analytics tool that can track and provide detailed statistics on search activity to inform my website's optimization strategy.

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BrightEdge

If you're looking for a more complete SEO solution, BrightEdge could be the answer to your prayers. It has a broad set of features, including real-time research and content performance measurement, for search, content, social, local and mobile. It can integrate with other analytics tools like Google Analytics and Adobe Analytics and with major CMS systems. Its more advanced features, like Autopilot and Content Advisor, can automate website optimization.

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Moz

Another powerful option is Moz, which offers a broad set of SEO tools, including Moz Pro for keyword research and competitive analysis, Moz Local for managing local business listings, and STAT for tracking and analyzing SERPs. Moz also offers free tools and a wealth of learning resources. Its software is used by more than 500,000 brands and agencies, so it's a good option for SEO pros and digital marketers.

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SearchIQ

If you want a sophisticated site search analytics service, check out SearchIQ. It offers real-time analytics to see how people are interacting with your site and how you can get them to stick around and produce business results. It includes AI-powered search logic, cross-site search and custom result ranking, so it's good for content networks and companies.

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Ahrefs

Last, Ahrefs is an all-in-one SEO tool suite that offers a lot of data to help you rank better and get more traffic. It's got tools like Site Explorer, Keywords Explorer and Rank Tracker, and offers insights that can help you improve your online presence. Its subscription tiers cover a lot of ground, and its pricing is flexible so you can get what you need regardless of whether you're a beginner or expert.

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