Moz has a broad suite of SEO tools to help you improve your online profile. That includes Moz Pro for keyword research, competitive analysis and rank tracking, and Moz Local for managing and optimizing local business listings. Moz also offers STAT for monitoring and analyzing search engine results pages (SERPs) and Moz API for incorporating proprietary metrics like Domain Authority and Spam Score. That makes it a good choice for pros and companies.
Another top contender is Ahrefs, an all-purpose SEO suite that includes tools for site audits, keyword research and rank tracking. Ahrefs gives you insights to help you improve your website's backlinks, traffic and keywords, and its content explorer can help you analyze competitors and spot content opportunities. It's good for beginners and pros, with several subscription levels and a variety of pricing plans.
Semrush is another powerful option, with more than 55 marketing tools covering SEO, content marketing, market research and social media management. It's got a big database and a free 7-day trial, and millions of marketing pros use it. And it's a favorite among Fortune 500 companies. Its broad suite of tools helps you grow organic traffic, create ranking content and analyze competitors.