Question: I need a tool to analyze and improve my website's form conversion rates, what are my options?

If you want a more powerful tool to analyze and optimize your website's form conversion rates, Exatom is worth a look. This full-stack web form optimization tool combines form analytics, session replays and smart tooltips to diagnose and correct problems that cause people to stop filling out forms. It also has performance alerts, drop-off audience targeting and web form monitoring so you can quickly respond to problems that are killing conversions. Exatom is GDPR compliant and can be integrated with services like Slack, Microsoft Teams and Google Looker Studio. Pricing is tiered, and there's a 15-day free trial.

If you're looking for something more flexible, check out VWO. This digital experience optimization tool lets you test different design elements, analyze customer behavior and personalize the experience. Its event-driven architecture gives you a unified view of customer interactions, and it can handle low-friction scroll experiences, server-side functionality optimization and AI-driven insights. VWO is built on the Google Cloud Platform for scalability and security, and it's good for teams in different roles and industries.

Another option is Plerdy, an all-in-one Conversion Rate Optimization (CRO) tool that uses AI to improve UX and SEO. With website heatmaps, session replays, pop-ups and funnel analysis, Plerdy helps you track and convert visitors into buyers. It offers instant reports for fast decision-making and integrates with other online services, making it a cost-effective option with many free features.

Last but not least, Unbounce is a landing page builder and CRO platform that uses AI insights to optimize landing pages, popups and sticky bars. Its drag-and-drop builder and A/B testing tool lets you customize without writing code. Unbounce offers AI copywriting and more than 100 customizable templates, and it integrates with services like Google Analytics and Hubspot. It's good for marketers who want to build and optimize high-performing campaigns without needing to know how to write code.