If you're looking for an email API that lets designers and developers work together on transactional emails without needing to know how to code, Waypoint is a great option. Waypoint has a powerful template builder that lets you build emails visually, with the ability to add variables, conditionals and loops to ensure brand consistency. It also has custom domains, template layouts and real humans for support. The service is tiered, with a free plan and paid plans starting at $20/mo, so it should be affordable for product teams.
Another option is Courier, a notification API that lets developers send notifications through several channels, including email. Courier supports more than 50 providers and offers SDKs for several programming languages. It has omnichannel templates, centralized analytics and customizable UI components, so it's a good option for companies trying to modernize their notifications without a lot of programming.
If you need AI-powered tools, Flowrite is an email and message generation tool that can write original messages based on prompts. It's got a library of templates and can read context to offer suggestions for follow-up replies, too, so it can help you save time. Flowrite is good for many roles and teams, and it has flexible pricing that starts at $5/mo for 15 messages.
Also, Flowrite and MailerLite both have drag-and-drop interfaces that are accessible to people who don't know how to code. MailerLite is an email marketing service that lets you create more polished email campaigns with automation tools. It integrates with many third-party apps and has a free plan with 12,000 monthly emails, so it's a good option if you want to expand your audience and make money.