If you're looking for a broad suite of tools to help you optimize your website traffic through competitive analysis, Semrush is a top contender. It's got more than 55 tools for SEO, content marketing, market research, advertising and social media management. With access to big data sets and multiple pricing tiers, it's popular among marketing pros and Fortune 500 companies.
Another contender is Moz, an all-purpose suite of SEO tools to help you improve your online presence. Moz Pro is good for keyword research, competitive analysis, link research, rank tracking and domain optimization. Moz Local and STAT are geared for local businesses and enterprise SEO professionals, respectively. Moz also offers a range of free SEO tools and a 30-day free trial, so it's good for companies with different needs.
Ahrefs is another feature-rich option, with an all-purpose suite of SEO tools for backlink, keyword and website traffic analysis. Its Content Explorer and Rank Tracker are good for finding content opportunities and tracking keyword placement. Ahrefs offers several subscription tiers, so it's good for those with different needs, too, and it's a good option for improving your online presence.
If you want to dig deep into competitors with AI-powered analysis, check out Competely. It offers insights into marketing, product, pricing, audience and customer sentiment across many data points so you can make decisions and develop a go-to-market strategy. It's designed to be fast and offer actionable information, so it's a good choice if you want to automate your competitive analysis.