Wappalyzer

Wappalyzer is a utility designed to let you quickly figure out what technology stack a website is using, including content management systems, e-commerce software and payment processors. That can be useful for sales and marketing teams trying to find leads and understand what technology prospects are using.

Wappalyzer has a number of features to accommodate different use cases. Among them:

• Website Profiling: See the technology stack for any website.
• Lead Generation: Find prospects based on the technology they use.
• Market Research: See market share and technology adoption trends.
• Competitor Analysis: See who is using competitors' software.
• Data Enrichment: See company, contact and technology data.
• Custom Reports: Generate lists of websites and contacts based on specific technologies or keywords.
• Website Monitoring: Get notified when a website's technology stack changes.
• Browser Extension: See the technology stack for websites you visit.
• API Access: Perform instant and real-time technology lookups.
• Email Verification: Verify email addresses to avoid bounced emails and fake sign-ups.

Wappalyzer monitors 5,126 web technologies in 103 categories, so it's a good tool for understanding the web's technology landscape. You can search for specific technologies or browse categories like Analytics, Content, Location, Marketing and Security.

The tool also integrates with popular tools like Salesforce, HubSpot, Pipedrive and Semrush so you can easily fit Wappalyzer into your existing workflow.

Wappalyzer offers several pricing tiers to suit different needs:

• Pro: $250/month, good for individuals and startups.
• Business: $450/month, geared for sales and marketing teams.
• Enterprise: $850+/month, for heavy usage and large teams.

All plans include technology lookups, email verifications and website alerts, but usage limits apply. You can pause or cancel at any time without losing access to your API credits or previous purchases.

Wappalyzer has been used by thousands of professionals around the world, including companies like Shopify, PayFit and Google that have used it to optimize sales and better understand the technology of the web.

Published on June 28, 2024