If you're looking for a platform that offers competitive analysis and market research tools for social media, YouScan is a good choice. It offers AI-based social listening to analyze text, images and audience data from social media. With features like Visual Insights and Insights Copilot, it offers insights that can be used for tracking brand health, competitor analysis, market research and influencer identification.
Another good option is Meltwater. Meltwater's AI-based suite of tools includes media, social and consumer intelligence, including social listening, analytics, social media management and influencer marketing. It combines data and APIs so businesses can make data-driven decisions, so it's a good fit for PR, marketing and communications teams.
Facelift Data Studio is also a good option. The tool aggregates data from multiple social media profiles, providing in-depth analytics and customizable metrics. It has features for automated reporting, API integration and custom metric creation that can help you optimize social media and compare your performance to competitors.