If you're looking for a game that overlays augmented reality onto real-world buildings and locations, Reality is a top contender. It's got a range of geolocation and AR-enabled games, like Landlord, a property management simulation, and Project X, a board game re-creation that uses AR and real-world buildings. The service uses real-world data to build the experience, so it's a good pick for those interested in location-based gaming.
Another contender is Blippar, which offers tools and services to build AR experiences without programming. It's got an interface for nontechies and a WebAR SDK for programmers, plus a library of 3D models and tracking technology. Its focus on ease of use and full-featured development tools makes it a good pick for both mainstream consumers and serious developers.
For more serious AR programming, EasyAR has powerful spatial mapping and motion tracking abilities. Its Sense SDK is modular and flexible, working with Unity and supporting a variety of sensors for tracking and image recognition. It's got a city-scale AR cloud service for building large-scale data sets and mapping, so it's a good pick for developers who want a lot of AR abilities.