Question: Is there an A/B testing tool that allows for easy customization of images, text, and layouts without requiring technical expertise?

If you need an A/B testing tool that lets you customize images, text and layout without having to write any code, Unbounce is a good option. The company's drag-and-drop builder lets you customize without code and its A/B testing tool lets you test ideas and fine-tune marketing. Unbounce also comes with AI copywriting, more than 100 templates that you can customize, and integration with many marketing tools. It's geared for marketers, but it's good for anyone, and it offers a 14-day free trial and lots of support documentation.

Another option is ABCommerce, which is geared for e-commerce companies. It's got a visual Chrome extension editor for customizing elements, and it integrates with Google Analytics for a data-rich interface. ABCommerce supports multivariate testing, audience segmentation and integration with big e-commerce sites like Shopify and Wix, so it's a good option if you want to try to squeeze more conversions out of your e-commerce sites.

If you have Webflow sites, Optibase is an A/B testing app that offers multivariate testing and conversion tracking. It's no-code setup and a dashboard to plan and execute tests, so it's designed to be easy. Optibase also lets you segment audiences and test across multiple domains, so it's good for Webflow sites that have multiple domains.