Pic Copilot

Pic Copilot is an AI-powered tool to spruce up product marketing photos, in particular for e-commerce sites. The tool, from e-commerce giant Alibaba, is trained on vast amounts of data to try to optimize click-through rates for better campaign performance.

Pic Copilot has a few tricks up its sleeve to improve product presentation. First, it's got a free AI background generator that lets you strip out backgrounds or generate instant AI-generated scene backgrounds for your product photos. Next, it's got a watermark remover, AI fashion models and an image translator that uses OCR and AI-powered image restoration to handle and edit text in photos.

Pic Copilot works for Beauty and Personal Care, Digital Electronics and Furniture, among other categories, and has shown an increase in click-through rates for those categories. You can choose from a variety of customizable templates that are geared for your product category.

Customers have liked the tool, saying it's easy to use and produces good results. One said it increased customer engagement by 30% after creating ads with a single click. Another said it liked the variety of templates designed by experts, which saved time and helped boost sales.

Pic Copilot's features include AI product ads creation, background removal, instant backgrounds, image translation and AI fashion models. By making it easier to create compelling product images, Pic Copilot is designed to help e-commerce companies improve their marketing and overall sales performance.

Published on June 13, 2024