Userguest is a clever tool that helps hotels get more direct bookings on their own websites by using personalized messages and promotions. The automated system is designed to bring in more revenue with a lot less work for hotel employees.
Userguest is designed to address a problem that plagues many hotels, where 80% of website visitors never make it past the homepage. That's often because hotels don't personalize the experience and offer incentives that match what people are looking for when they book. The tool works by automatically creating messages and promotions that match the hotel's business goals and that are tailored to the individual booking intent of website visitors.
Among Userguest's features are:
Userguest is competitively priced, with a monthly subscription that's less than the cost of one average room night. "The tool basically pays for itself," says Richard Lont, Revenue Manager at the Olympic Hotel in Amsterdam. "We've seen a significant increase in direct bookings and revenue."
Userguest works with many booking engines and requires no technical expertise to install. The company offers a 30-day free trial with no contract or credit card required so hotels can test its effects on bookings and conversion rates before signing up for a subscription.
Userguest benefits hotels and guests. For hotels, it means more direct bookings and higher revenue with less administrative burden and higher efficiency. For guests, it means a more personalized and credible booking experience that boosts confidence and encourages them to book.
Published on August 7, 2024
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