Rosetta

Rosetta enables businesses to personalize shopping experiences to drive brand value and marketing automation. It provides tools to acquire qualified traffic, personalize interactions and increase member repurchases.

Some of the key features include:

• Site-wide Personalized Recommendations: Offers accurate recommendations using Visual AI Preference Analytics to personalize shopping experiences for individual customers.
• Rosetta AdMatch: Uses AI to target high-spending customer segments and show products on non-competing sites to reach new customers more efficiently.
• Rosetta Engage: Uses AI-powered precision recommendation algorithms to offer intelligent recommendations through interactive experiences to drive checkout conversions.
• Rosetta Analytics: Automatically generates product labels with machine learning and deep learning technology, providing insights into consumer preferences and product trends.
• Rosetta Automation: Consolidates marketing channels like email, SMS and push notifications to eliminate duplicate messages and automate personalized marketing.

Rosetta is designed to personalize the customer journey by optimizing interactions across every touchpoint, whether on-site or through targeted advertising. This can result in dramatic increases in click-through rates, average order value and revenue.

Rosetta is geared for e-commerce businesses, particularly those in the apparel, cosmetics and accessories categories. The service has been used by several brands, including Blue Way, ART64 and Forest Beauty Skincare, to optimize their online marketing and drive ROAS.

Pricing tiers include:

• Essential: Includes interactive recommenders, in-page carousels, sticky widgets and promotion banners.
• Professional: Includes IG story highlights and personalized search plugins.
• Visionary: Includes product analytics, customer preference analytics and dedicated one-on-one support.

Add-ons are available for extra support, product catalog training and email promotions. Performance-based advertising is also available, with fees only charged after a successful transaction.

Check the Rosetta website for more details on how you can integrate these features into your e-commerce strategy and deliver a better customer experience.

Published on June 14, 2024