Nogin

Nogin is an intelligent enterprise e-commerce platform that helps businesses grow, become more efficient and keep customers. It's a suite of tools and services that helps businesses outdo rivals in the digital marketplace.

Nogin uses AI technology to boost e-commerce operations, including AI-powered merchandising that's resulted in a 28% increase in gross merchandise value and a 25% increase in conversion rates. The platform also can speed up migration, with one customer moving from Salesforce to Intelligent Commerce in 10 days. Nogin also has boosted traffic 37% year-to-date and revenue 65% year-over-year while cutting paid media spending 24%.

Nogin offers a range of services depending on business needs. For founder-led brands, the platform brings order and efficiency to operations so they can concentrate on what they do best. Wholesale-first manufacturer/distributors can make a smooth D2C transition with Nogin's expertise. Private equity-backed brands can benefit from a fully-managed D2C channel with no upfront capital expenditures, and multi-brand rollups can easily integrate with licensees.

Nogin's technology builds on Shopify Plus, adding features like advanced personalization, AI-powered customer segmentation and algorithmic merchandising. The platform also offers data-driven insights to optimize product listings, marketing campaigns and customer experience. Brands can operate with a fully-managed, in-house or hybrid operational model without worrying about technology integration.

Pricing is a percentage of net revenue, including the cost of the platform, people, processes and best practices. Services like logistics and customer service can be added at a per-transaction cost. There are no upfront build costs, and monthly minimums apply only to brands with less than $2 million in online sales.

By adding Nogin to their e-commerce operations, businesses can amplify their impact, increase sales and sustain long-term growth. Nogin is designed for businesses across a range of industries, including apparel, footwear, specialty retail and B2B commerce, and offers a customized approach for each unique business need. With Nogin, businesses can move to intelligent commerce in 30-60 days, making it a compelling option for those looking to take their online retail to the next level.

Published on July 9, 2024