Graphika

Graphika is a social media analytics company that helps businesses and other organizations make sense of the messy social networks that are increasingly important to business and politics. The company, which was founded in 2013 by Dr. John Kelly, a network analysis expert, offers intelligence products to partners around the world to help them understand how communities form online and how influence and information flows.

Graphika can be useful for anyone trying to defend against online attacks, monitor new digital threats and target online audiences with marketing. The company's artificial intelligence-powered technology offers insights by building detailed maps of social media and spotting important stories in online communities.

Among its features:

• Network Mapping: Graphika builds large-scale, detailed maps of social media, showing how communities are connected.
• Narrative Analysis: The company analyzes the stories that are important to the communities, offering insights that can help people make decisions.
• Trust, Safety & Security: Graphika helps protect elections, thwart foreign influence, and spot coordinated harassment and criminal activity.
• Strategic Communications & Digital Marketing: The company can help communications and marketing teams find online audiences, find influential people and counter rival narratives.

Graphika's customers include companies in digital marketing, financial services, government, media and entertainment, tech, pharmaceuticals and health care. The company's products are designed to help organizations make informed decisions about online engagement, risk assessment and reputation protection.

The company doesn't reveal pricing, but offers a range of subscription intelligence products and custom products for specific customers. It's geared for companies that want serious social media analytics and network insight, and indeed Graphika counts Fortune 500 companies, human rights groups and universities among its customers.

Published on July 10, 2024