Backtrack

Backtrack is a specialized tool to record and organize what you hear at trade show booths. By recording audio clips in reverse, the app lets you rewind and replay what happened in the past.

Backtrack creates its own summaries and transcripts of your conversations, so you can easily find useful information. It also can link to CRM systems so you can create new entries with details like names, email addresses, job titles and more.

The app is designed to be passive, so you don't have to do much. You can launch the app in the background, take a photo of a business card, then let Backtrack record the last five minutes of your conversation. It'll create a link to the recording and create its own AI-generated summaries and transcripts.

Backtrack offers several plans, including an Explorer plan with a 1-day free trial, a Pro plan with team sharing links and unlimited cloud storage, and an Enterprise plan with post-conference analytics and support. Pro and Enterprise plan pricing is only available through the company.

Backtrack is geared for people who go to trade shows and need to remember what happened. It's a good way to record and organize conversations without having to take notes.

Among its features:

• Backwards recording: Record audio up to 15 minutes in the past.
• Automated summaries and transcripts: AI-generated summaries and transcripts so you can easily find useful information.
• CRM integration: Link to CRM systems so you can create new entries with useful details.
• Always on standby: The app runs in the background so you can capture useful moments.

Backtrack works on mobile devices and Macs, and offers flexible pricing plans for different business needs. By using the technology, you can avoid missing useful information and stay organized at a busy trade show.

Published on June 14, 2024