Assetario

Assetario is an AI-powered platform for app personalization, specifically geared toward in-app purchases (IAP) and lifetime value (LTV) predictions. The platform uses machine learning to offer personalized offers and revenue forecasts, with the goal of increasing revenue and user engagement.

Assetario includes two main features:

• IAP Personalization: Offers real-time recommendations for in-app purchases based on user behavior. This includes dynamic personalization to show the most relevant offers, contextual personalization for country-specific pricing, and discounting strategies.
• Predictive LTV: Predicts the long-term lifetime value of each user, so businesses can see who their most and least profitable users and campaigns are. Predictions are based on three days of historical data and include a split of IAP and ad revenue spend.

Both features are accompanied by monitoring dashboards that provide transparent A/B testing and performance metrics, so businesses can make data-driven decisions. Integration is handled through partnerships with major analytics providers, so there's no need for an SDK.

Assetario can be used for a range of app monetization strategies, from optimizing user acquisition and campaign ROI to automating personalized promotions. Its predictive analytics can be used by product and marketing teams, offering user-level and campaign-level forecasts to inform their decisions.

Assetario can be integrated quickly and easily with a single API, and its dashboards are designed to be easy to use for all team members. You can schedule a demo to learn more about the platform.

Published on July 31, 2024