If you're looking for an Ahrefs alternative, Moz is a good place to start. Moz offers a suite of SEO tools for link research, keyword analysis, rank tracking and more. It also offers proprietary metrics like Domain Authority and Spam Score, and a range of free SEO tools. Moz is actively innovating and offers a free 30-day trial to help you get a better handle on your SEO.
Another big competitor is Semrush, which offers more than 55 tools for SEO, content marketing and social media management. It's got big databases of keyword and backlink data, and it's popular with Fortune 500 companies. It offers a 7-day free trial and tiered pricing, so freelancers and bigger businesses can use it.
If you want to focus on content creation and optimization, Surfer automates the process from research to publication. It offers real-time feedback, support for multiple languages and integration with Google Docs and WordPress. Surfer's AI tools can detect AI-generated content patterns and generate ready-to-rank articles, so it's a good option for content creators and SEOs.
Last, Scalenut is an AI-powered platform for all your content creation and optimization needs. It includes tools for keyword planning, SEO-optimized content generation and real-time SEO score auditing. Scalenut is geared for SEO strategists and content creators, with a range of pricing tiers for different users.