If you're looking for a platform to help you lock down product positioning and messaging on your website, Validated is a great choice. This AI-powered service tests product ideas with real people before launch, giving you insights into competitor analysis, messaging and website performance. It uses statistical methods to strip out noise from ad performance, giving you reports you can use to refine your product and messaging, starting at $49/month.
Another good option is Dittto, which optimizes landing page hero copy to boost conversion rates. It analyzes your existing website to ensure consistent product positioning and optimizes for first-time visitors by focusing on clear messaging. Features include automatic brand voice discovery and generation of production-ready hero copy variations for A/B testing. Dittto has competitive pricing options, so high-quality hero copy isn't out of reach.
If you want to build a custom brand positioning and marketing approach, Branding5 offers a suite of tools. By using branding archetypes, it helps you solve common marketing problems like inconsistent messaging and create brand identity tools and creative strategies. You can generate a custom report by entering company details and selecting archetypes, and it's available to startups and marketing agencies.
SEATEXT is another tool worth considering to boost website sales through personalization, translation and optimization of website text. It can perform multivariate testing to find the best text variations and has features like search engine optimization and translation into 107 languages. That makes it a good option for companies that want to improve their messaging and conversion rates without a lot of manual labor.