Question: Can you recommend a tool that helps track social media performance and provides insights to improve online presence?

Keyhole is a general-purpose social media analytics tool that can help you refine your approach with features like social listening, publishing and historical analysis. It tracks TikTok, Twitter, Instagram, Facebook, YouTube and LinkedIn. Keyhole has engagement rate calculators, influencer tracking, hashtag analysis and social media reporting, and it's a good option for agencies, businesses, non-profits and B2C brands.

Another option is Sprout Social, which uses AI and machine learning to provide fast results with no onboarding delay. It integrates with global infrastructure like Salesforce and supports several social media sites. With customizable reports and a range of tools for social media engagement, analytics and publishing, Sprout Social is designed to grow with your social media needs and is used by more than 30,000 brands.

For a broader social media monitoring service, check out Brand24. The AI-powered service monitors your presence on social media, news, blogs, videos, forums, podcasts and reviews, giving you immediate access to mentions and insights. It monitors more than 108 languages and offers features like sentiment analysis, report generation, reach measurement and automated reporting, so it's good for businesses of all sizes.

Last, Hootsuite is a general-purpose tool that combines scheduling, content creation, analytics and social listening in one package. With features like post performance reports, sentiment analysis and AI-generated captions and hashtags, Hootsuite is good for social media managers, marketing teams and businesses trying to simplify their operations and improve return on investment.