If you want a platform to build your own custom metrics and dashboards to monitor your social media, Facelift Data Studio is worth a look. It includes detailed analytics and customizable metrics among more than 500 options, automated reports and an application programming interface for connecting to tools like Google Big Query. The service is geared for social media managers and marketing agencies that want to fine-tune their operations and get a better idea of how well they're doing.
Another good choice is Polymer, an AI-powered dashboard builder that can convert complex data into actionable information on its own. It can link to multiple data sources like Google Ads and Facebook Ads, and it updates in real time and can be shared easily. Polymer lets you see and analyze data without needing data science skills, so it's a good choice for building social media dashboards that actually help you.
If you want a broader suite of tools, check out Meltwater. The AI-powered suite includes social media analytics, but also media intelligence monitoring, influencer marketing and sales intelligence. It can connect to many data sources and has a lot of API abilities, so it's good for companies that want to make data-driven decisions across different parts of the business.
Last, Dash Hudson offers an all-purpose social media management tool with deeper insights and workflow abilities. It can handle many social media services and includes features like content performance forecasting, influencer tracking and competitive analysis. It's designed to help brands manage their social media operations and get data-driven insights.