Question: I'm looking for a tool that helps me track and analyze social media engagement and sentiment around my brand.

If you want a tool to monitor and analyze social media engagement and sentiment about your brand, YouScan is a good option. This AI-based social listening tool offers businesses customer opinions, brand reputation management and insights. It includes Visual Insights for user-generated images, Audience Insights for demographics and interests, and Insights Copilot, a conversational AI assistant to help you find insights faster. YouScan can be used for a variety of use cases such as brand health monitoring, crisis management, and influencer identification, and offers a free trial and customizable dashboards.

Another powerful option is Brand24, an AI-based information retrieval system that monitors your online presence on social media, news, blogs, videos, forums, podcasts and reviews. It offers real-time access to mentions and insights, with features like sentiment analysis, report creation and automated reporting. Brand24 monitors more than 108 languages and offers customizable alerts, making it a good option for businesses of all sizes. It also offers a 14-day free trial and a range of pricing options.

For a social media management and monitoring tool, check out Mention. Mention lets you monitor your audience, publish content and respond to customers across multiple channels. It monitors more than 1 billion sources in real time, offers sentiment analysis and customizable reporting. Mention is good for brand management, competitive analysis, market research and crisis management, and offers pricing options for different business sizes.

Last, Awario is a powerful brand monitoring tool that monitors mentions on a variety of web sources, offering real-time insights to help you improve your brand reputation and awareness. It includes features like Boolean search, sentiment analysis, location-based monitoring and social media dashboard, and supports multiple channels including Instagram, Twitter and YouTube. Awario is good for social media monitoring, social selling and influencer marketing, and offers a free trial.