Question: Is there a platform that can help me track and analyze my social media campaigns across multiple channels?

Sprout Social is an all-in-one social media management platform that uses advanced AI and machine learning to help businesses get the most out of their social media efforts. It's a single interface to manage social media, get fast answers to questions, and connect to big business tools like Salesforce. With tools for social media engagement, analytics and publishing, including automation and performance tracking, Sprout Social is designed to grow as your business scales to manage lots of social media content.

Another option is Keyhole, which offers a broad range of social media analytics tools such as social listening, publishing, historical analysis and competitor analysis. Keyhole tracks activity on TikTok, Twitter, Instagram, Facebook, YouTube and LinkedIn. It offers engagement rate calculators, influencer tracking and detailed social media reports, making it a good option for agencies, companies and B2C brands trying to improve their online presence.

For a user-friendly interface, Sked Social is an all-in-one social media management tool with scheduling, publishing, engagement and analytics tools. Its AI-powered insights help you optimize performance, and it integrates with Canva for creating good-looking content. Sked Social is good for agencies, brands and individuals who want to simplify their social media work with a minimal setup.

Last, Hootsuite combines scheduling, content creation, analytics and social listening into one tool. It lets you schedule posts across multiple networks, uses AI to generate captions and hashtags, and offers detailed analytics and sentiment analysis. With its integration with more than 100 tools and several pricing tiers, Hootsuite is geared for social media managers, marketing teams and businesses trying to improve their social media strategy and return on investment.