If you're looking for a platform that offers analytics and reporting on social media performance, Sprout Social is a good option. It employs artificial intelligence and machine learning technology to provide fast, actionable insights and integrates with global networks like Salesforce and a variety of social media services. The platform offers customizable reports that can be tailored to business goals and is designed to scale for social media management at large, so it's a good option for companies of all sizes.
Another good option is Meltwater, which offers an AI-powered suite of media, social and consumer intelligence tools. It includes social listening and analytics, social media management and consumer intelligence, so it's a good option for companies in public relations, marketing and communications. The suite offers a range of pricing levels to accommodate different needs, and it offers significant improvements in editorial mentions, market research productivity, engagement and return on investment.
For more advanced social media analytics and competitive benchmarking, Facelift Data Studio is a good option. The tool aggregates data from multiple social media profiles, providing detailed analytics and customizable metrics for deeper performance analysis. It also offers automated reporting, API integration and a proprietary language for creating custom metrics, so it's good for social media managers, data analysts and marketing directors.
Last, Iconosquare offers advanced analytics and reporting tools to track performance and generate insights on Instagram, TikTok, LinkedIn, Twitter and Facebook. It includes collaboration tools, AI-powered content inspiration and automated reporting, so it's a good option for brands and agencies trying to get the most out of their social media presence and streamline content creation and reporting.