To improve your SEO and drive more organic traffic to your e-commerce site, Ahrefs is a great option. The suite of SEO tools includes Site Explorer, Keywords Explorer, Site Audit, Rank Tracker and Content Explorer, which can help you analyze backlinks, keywords and content opportunities, track keyword rankings and monitor SEO problems. Ahrefs is flexible, good for beginners and experts, and offers a range of subscription plans for different needs.
Another powerful option is Semrush, an all-purpose marketing tool with more than 55 tools across SEO, content marketing, market research and other areas. Its large databases and tools for keyword research, competitor analysis and content optimization can help you increase organic traffic and manage your online presence. Semrush is popular among marketing pros, and you can try it for free for 7 days.
Moz also has a broad suite of SEO tools, including Moz Pro for keyword research and competitive analysis, and Moz Local for optimizing local business listings. It also has tools to track SERPs and analyze domain authority, so it's good for pros and companies that want to measure their SEO efforts. Moz also offers a lot of free SEO tools and training resources.
Last, Yoast is a good option for small businesses and webshops. It helps you optimize content for readers and search engines, automates some SEO tasks, and offers tools for internal linking and redirects. Yoast also offers useful resources like SEO courses and optimization tips, so it's a good place to start if you want to improve your online profile and drive more traffic.